Tips on Creating an Effective Bio For a Private Lending Credibility Kit
A private lending credibility kit tells a private lender a lot about you and your work ethic as well as your ability to negotiate and execute a successful real estate transaction. Although the cover letter in your private lending credibility kit is the first thing the lender sees, the bio that you include is equally important. The bio you include in a private lending credibility kit should exemplify and support the comments from the cover letter, and demonstrate to the private lender that you have the necessary expertise and trustworthiness to follow through with the transaction. Focus Should Be on Content Focus should be concise and to the point. Private lenders do not want to have to wade through a lot of "fluff" to get to the information they are seeking. The content that you include should be focused and written in a manner that is easy to read. Get right down to the point and be clear and concise. This also sends a message to the private lender that you know what you want and how to go about getting it. Differentiate Yourself How are you different from the competition? Consider what makes you different from other investors seeking funding from private lenders. Include content like some of your areas of specialty in real estate, unique services that you offer, or some of the benefits you bring to the table when working with a private lender. Include your level of experience and any awards or other recognitions you have received. Sell Your Benefits What can you do for private lenders? Get to the point with the specific benefits you can offer to the private lender. Sometimes we think of bios as telling our history and in a sense this is true. On the other hand, your potential private lender is not interested in hearing your life story in terms of where you were born, etc. They are interested in what you can do for them and how they will benefit from dealing with you. Include Testimonials Keep track of what others say about you. Include past testimonials that speak to the quality of your professionalism and competence. Use past testimonials in a short excerpt of your bio and include a reference to the marketing materials you have included with your private lending credibility kit. Show Charisma Show professionalism without being stiff. Use a conversational tone in your bio that invites the private lender to contact you. Showing personality puts the private lender at ease and makes them more likely to contact you. Proofread Your Work Proofreading shows that you are professional and conscientious. Spelling and grammatical errors in your bio could cause the private lender to question your competence. If you cannot be bothered to proofread your work then how could you possibly be successful in a real estate transaction that involves attention to detail? If you are uncertain with your writing skills have someone else do the proofreading for you. I invite you to learn more about Private Lending Credibility Kits and get FREE instant access to a 60 minute audio and 20-page eBook titled "Discover the Secrets of How to Fund Your Real Estate Deals with Private Lenders!" by going to http://www.realestatewealthtoday.com/PLS-Vol1-Sales.html. Mike Lautensack is a full-time real estate entrepreneur in Philadelphia, PA and creator of the Private Lending Presentation Kit. This powerful done-for-you kit is loaded with tools and techniques to attract and develop a consistent stream of private investors into your real estate business. To learn more about this kit and receive your FREE Real Estate Wealth Newsletter go to Private Lending Kit. Download your FREE eBook titled "Discover the Secrets of How to Fund Your Real Estate Deals with Private Lenders" and learn how to fund your real estate deals with Private Lenders!
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